{"id":466,"date":"2026-08-11T18:10:15","date_gmt":"2026-08-11T16:10:15","guid":{"rendered":"https:\/\/www.meit.ch\/?page_id=466"},"modified":"2026-09-07T13:25:49","modified_gmt":"2026-09-07T11:25:49","slug":"methodology","status":"publish","type":"page","link":"https:\/\/www.meit.ch\/en\/methodology\/","title":{"rendered":"Methodology"},"content":{"rendered":"<p><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-subhero\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-animated fusion-text-no-margin meit-crumbs\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p><a href=\"\/\">Home<\/a> \/ Methodology<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>Disclosed<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one fusion-animated meit-h1\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">How we <mark>measure<\/mark> AI visibility.<\/h1><\/div><div class=\"fusion-text fusion-text-3 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.16\" data-animationOffset=\"top-into-view\"><p>The complete procedure, including the rules for borderline cases and the limits of the method. We disclose it because a measurement nobody can verify is not a measurement.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-animated fusion-text-no-margin meit-paren\" style=\"--awb-margin-top:16px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.2\" data-animationOffset=\"top-into-view\"><p><strong>meit is the GEO and SEO agency for ambitious companies in Zurich.<\/strong> We measure before we make an offer.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-animated meit-cta-row\" style=\"--awb-padding-top:26px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/en\/ai-visibility-check\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Request the free analysis \u2192<\/span><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated meit-btn-ghost\" style=\"--button_accent_color:#FFFFFF;--button_border_color:rgba(255,255,255,0.15);--button_accent_hover_color:#FFFFFF;--button_border_hover_color:rgba(255,255,255,0.35);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:rgba(0,0,0,0);--button_gradient_bottom_color:rgba(0,0,0,0);--button_gradient_top_color_hover:rgba(255,255,255,0.08);--button_gradient_bottom_color_hover:rgba(255,255,255,0.08);--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.24\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"#grenzen\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jump to the limits of the method<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-tocbox\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p><b>On this page<\/b><\/p>\n<ul>\n<li><a href=\"#set\">The prompt set<\/a><\/li>\n<li><a href=\"#systeme\">Systems and measurement conditions<\/a><\/li>\n<li><a href=\"#regeln\">Counting rules<\/a><\/li>\n<li><a href=\"#kennzahlen\">The six metrics<\/a><\/li>\n<li><a href=\"#grenzen\">Limits of the method<\/a><\/li>\n<li><a href=\"#wiederholen\">Repeating it yourself<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 fusion-animated fusion-text-no-margin meit-updated\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Last updated 5 August 2026 \u00b7 Procedure unchanged in use since 2025<\/p>\n<\/div><\/div><\/div><\/div><\/section><div id=\"set\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-set\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Prompt set<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Where the questions <mark>come from<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>A prompt set is only as good as its origin. Invented questions produce invented results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Source 1<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Real customer enquiries<\/h3><\/div><div class=\"fusion-text fusion-text-10 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.09\" data-animationOffset=\"top-into-view\"><p>Wording taken from the client&#8217;s enquiries, pitch conversations and tenders. These questions are demonstrably real, because they were actually asked.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Source 2<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Search terms with purchase intent<\/h3><\/div><div class=\"fusion-text fusion-text-12 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.09\" data-animationOffset=\"top-into-view\"><p>Taken from classic search and converted into natural language. They connect the measurement with what people actually search for in Google and Bing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.14\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Source 3<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">The uncomfortable questions<\/h3><\/div><div class=\"fusion-text fusion-text-14 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.09\" data-animationOffset=\"top-into-view\"><p>Trustworthiness checks, direct provider comparisons, shortlist building. These are exactly the questions that produce the most revealing \u2014 and for the client most uncomfortable \u2014 answers.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15 fusion-animated fusion-text-no-margin meit-srcline\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.16999999999999998\" data-animationOffset=\"top-into-view\"><p>Scope depends on the mandate: 40 to 60 prompts in stage 01, 80 to 120 in stage 02, 150 to 250 multilingual in stage 03. The set is not changed between measurements.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"systeme\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-systeme\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Systems<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Four answer systems, <mark>two search engines<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-17 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>Every system sources its content differently. Measuring one and inferring the others would not be serious work.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>AI answer systems<\/p>\n<\/div><div class=\"fusion-text fusion-text-19 fusion-animated fusion-text-no-margin meit-li\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><ul>\n<li><b>ChatGPT<\/b><small>The most used assistant, historically connected through the Bing index.<\/small><\/li>\n<li><b>Google AI Overview<\/b><small>The widest reach, because it appears inside normal search results. Live in Switzerland since 25 March 2025, in four languages.<\/small><\/li>\n<li><b>Perplexity<\/b><small>The highest citation density, its own crawler, the strongest overlap with Google&#8217;s top 10.<\/small><\/li>\n<li><b>Claude<\/b><small>Used above average in B2B settings, with its own retrieval behaviour.<\/small><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Measurement conditions<\/p>\n<\/div><div class=\"fusion-text fusion-text-21 fusion-animated fusion-text-no-margin meit-li\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><ul>\n<li><b>No logged-in history<\/b><small>Earlier conversations and saved preferences distort the answer.<\/small><\/li>\n<li><b>From a Swiss IP<\/b><small>Location influences provider searches considerably. For German and Austrian mandates, from the country in question.<\/small><\/li>\n<li><b>Comparable weekdays<\/b><small>To keep weekend and update effects constant.<\/small><\/li>\n<li><b>Classic search in parallel<\/b><small>Google and Bing, desktop and mobile separately, 30 to 300 core terms.<\/small><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22 fusion-animated fusion-text-no-margin meit-srcline\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.16999999999999998\" data-animationOffset=\"top-into-view\"><p>Sources: Google, announcement of the AI Overview rollout in Switzerland, 25 March 2025 \u00b7 StatCounter Switzerland, Bing desktop share, June 2026<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-figure-col\" style=\"--awb-padding-top:clamp(24px,3vw,44px);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><figure class=\"meit-figure meit-viz\">\n<div class=\"viz-card\">\n<div class=\"viz-head\">\n<div class=\"viz-title\">How a measurement is produced<\/div>\n<div class=\"viz-tag viz-mono\">Every month, same set<\/div>\n<\/div>\n<div class=\"viz-cols3\">\n<div><span class=\"col-h\">What gets asked<\/span><span class=\"viz-big\">40&ndash;60<\/span><span class=\"viz-biglabel\">real buyer prompts<\/span><\/p>\n<ul class=\"viz-ul\">\n<li>Taken from real customer enquiries<\/li>\n<li>Search terms with buying intent<\/li>\n<li>The question of credibility<\/li>\n<\/ul>\n<p class=\"viz-note\">Unchanged for the whole engagement.<\/p>\n<\/div>\n<div><span class=\"col-h\">Where we measure<\/span><\/p>\n<ul class=\"viz-tiles\">\n<li>ChatGPT<\/li>\n<li>Claude<\/li>\n<li>Perplexity<\/li>\n<li>Google AI Overview<\/li>\n<\/ul>\n<ul class=\"viz-tiles is-plain\">\n<li>Google<\/li>\n<li>Bing<\/li>\n<\/ul>\n<p class=\"viz-note\">30 core terms with buying intent.<\/p>\n<\/div>\n<div><span class=\"col-h\">What you receive<\/span><\/p>\n<ul class=\"viz-rows\">\n<li>The wording of every answer<\/li>\n<li>Your sources, counted<\/li>\n<li>Positions in Google and Bing<\/li>\n<li>All of it as a table with timestamps<\/li>\n<\/ul>\n<p class=\"viz-note\">The raw data belongs to the client.<\/p>\n<\/div>\n<\/div>\n<div class=\"viz-block\">\n<div class=\"viz-blockhead viz-mono\"><span>Always under the same conditions<\/span><\/div>\n<ul class=\"viz-chips\">\n<li>From a Swiss IP<\/li>\n<li>No logged-in history<\/li>\n<li>Every answer checked by hand<\/li>\n<li>The same procedure each month<\/li>\n<\/ul>\n<p class=\"viz-note\">An unchanging procedure is what makes change measurable in the first place.<\/p>\n<\/div>\n<\/div><figcaption><b>The measurement setup.<\/b> 40 to 60 real buyer prompts, unchanged for the whole engagement, measured monthly across four answer systems plus Google and Bing \u2014 from a Swiss IP, with no logged-in history, every answer checked by hand. You receive the wording, the counted source base and all raw data with timestamps.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"regeln\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-regeln\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Rules<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What <mark>counts<\/mark> and what does not.<\/h2><\/div><div class=\"fusion-text fusion-text-25 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>Six rules fixed before the first measurement. Anyone who sets them afterwards sets them in their own favour.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>What counts as a mention<\/p>\n<\/div><div class=\"fusion-text fusion-text-27 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><p>The company name appears in the answer, spelled correctly or unambiguously attributable. A mention inside a list counts the same as an explicit recommendation. Mentions in paid elements do not count.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>What counts as a citation<\/p>\n<\/div><div class=\"fusion-text fusion-text-29 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><p>The company is linked as a source or explicitly given as evidence. A bare mention with no source reference does not count as a citation.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.14\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>What counts as an independent source<\/p>\n<\/div><div class=\"fusion-text fusion-text-31 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><p>Sources the company does not control itself. The company&#8217;s own website, its own social media profiles, paid directory listings and press releases on its own channels are not counted.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>How competitors are selected<\/p>\n<\/div><div class=\"fusion-text fusion-text-33 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><p>Confirmed by the client, not guessed by us. We propose a list, the client removes and adds. Only confirmed competitors enter the benchmark, so the comparison does not flatter our result.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.28\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>How prompts are created<\/p>\n<\/div><div class=\"fusion-text fusion-text-35 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><p>From three sources: the client&#8217;s actual customer enquiries, search terms with purchase intent from classic search, and the uncomfortable questions people really ask \u2014 about trustworthiness, say, or in a direct provider comparison. We do not phrase questions that favour a result.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.35\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>How often we measure<\/p>\n<\/div><div class=\"fusion-text fusion-text-37 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.04\" data-animationOffset=\"top-into-view\"><p>Monthly, on comparable weekdays, with an unchanged set. Changes to the set are documented and the affected values are reported separately from the month of the change onwards.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"kennzahlen\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-kennzahlen\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Metrics<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Six values, <mark>reported separately<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-39 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>We deliberately do not combine them into an index. A visibility score hides which part actually moved.<\/p>\n<\/div><div class=\"fusion-text fusion-text-40 fusion-animated fusion-text-no-margin meit-table\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><table class=\"t\">\n<thead>\n<tr>\n<th scope=\"col\">Metric<\/th>\n<th scope=\"col\">What it measures<\/th>\n<th scope=\"col\">How it is collected<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Mention rate<\/th>\n<td data-l=\"Measures\">Share of answers in which the company name appears<\/td>\n<td data-l=\"How it is collected\">Per prompt, per system, monthly<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Citation rate<\/th>\n<td data-l=\"Measures\">Share of answers in which the company is given as a source<\/td>\n<td data-l=\"How it is collected\">Per prompt, per system, monthly<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Position in the answer<\/th>\n<td data-l=\"Measures\">Where in the list the company is named<\/td>\n<td data-l=\"How it is collected\">Only for lists, otherwise not reported<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Source density<\/th>\n<td data-l=\"Measures\">Number of independent sources about the company<\/td>\n<td data-l=\"How it is collected\">Quarterly, checked manually<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Classic position<\/th>\n<td data-l=\"Measures\">Ranking in Google and Bing per core term<\/td>\n<td data-l=\"How it is collected\">Monthly, desktop and mobile separately<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Local visibility<\/th>\n<td data-l=\"Measures\">Presence in the map pack and the state of the Google Business Profile<\/td>\n<td data-l=\"How it is collected\">Monthly, per location<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"grenzen\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-grenzen\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-41 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Limits<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What this method <mark>cannot do<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-42 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>The section most providers leave out. Without it, a methodology is an advertising claim.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-li is-no\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-43 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><ul>\n<li><b>We measure outputs, not causes.<\/b> Why a system picks a source cannot be observed from outside. Any statement about causes is a reasoned assumption and is marked as one.<\/li>\n<li><b>Individual values fluctuate.<\/b> There is a random component in answer generation. We assess quarters, not weeks, and never report monthly values in isolation.<\/li>\n<li><b>Models change without notice.<\/b> An update can shift values overnight without anything changing at the company. We flag such breaks in the report.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-li is-no\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-44 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><ul>\n<li><b>Our sample is your market, not the market.<\/b> The figures apply to your prompt set and your competitors. They do not transfer to other industries.<\/li>\n<li><b>No measurement is free of judgement.<\/b> Whether an ambiguous mention counts is decided by a person, following the rules above. We document borderline cases.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"wiederholen\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-wiederholen\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-45 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Verifiability<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Everything you need to <mark>check it yourself<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-46 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>Every client receives these five components. They belong to them, including after the contract ends.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-li\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-47 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><ul>\n<li><b>The complete prompt set<\/b><small>As a spreadsheet, with the origin noted for each question.<\/small><\/li>\n<li><b>The confirmed competitor list<\/b><small>With the date the client confirmed it.<\/small><\/li>\n<li><b>All raw data per measurement<\/b><small>Answer text, system, date, assessment, borderline cases flagged.<\/small><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-li\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-48 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><ul>\n<li><b>The counting rules in the version that applies<\/b><small>Changes documented with dates.<\/small><\/li>\n<li><b>The analysis logic<\/b><small>How the six metrics are derived from the raw data, as a formula you can follow.<\/small><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/section><\/div><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-49 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Read on<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><a href=\"https:\/\/www.meit.ch\/en\/knowledge\/what-is-geo\/\">What is GEO<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-50 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>The definition, with the distinctions and the three levers.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><a href=\"https:\/\/www.meit.ch\/en\/knowledge\/geo-vs-seo\/\">GEO versus SEO<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-51 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>Where the two overlap, evidenced with figures.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.14\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><a href=\"https:\/\/www.meit.ch\/en\/ai-visibility-check\/\">Free analysis<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-52 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>The same methodology, applied once and without obligation.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div id=\"faq\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-faq\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-53 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Frequently asked<\/p>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Common questions about this.<\/h2><\/div><div class=\"accordian fusion-accordian meit-faq\" style=\"margin-top:32px;--awb-margin-top:32px;--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:right;--awb-hover-color:rgba(0,0,0,0);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:rgba(10,22,51,.13);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color5);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-boxed\" id=\"accordion-466-1\"><div class=\"fusion-panel panel-default panel-ddb8e3f104f58f155 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ddb8e3f104f58f155\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"ddb8e3f104f58f155\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#ddb8e3f104f58f155\" href=\"#ddb8e3f104f58f155\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How do you measure AI visibility?<\/span><\/a><\/h4><\/div><div id=\"ddb8e3f104f58f155\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_ddb8e3f104f58f155\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>With a fixed prompt set: an unchanged list of real customer questions, put to the same systems in the same wording at the same intervals. We record mention rate, citation rate, position within the answer and the sources the answer was built from. Without a fixed set, no statement about change is possible, because even small differences in wording shift the result.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7bb974f9738cb87a4 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_7bb974f9738cb87a4\"><a aria-expanded=\"false\" aria-controls=\"7bb974f9738cb87a4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#7bb974f9738cb87a4\" href=\"#7bb974f9738cb87a4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Why with no logged-in history and from a Swiss IP?<\/span><\/a><\/h4><\/div><div id=\"7bb974f9738cb87a4\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7bb974f9738cb87a4\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>A logged-in account influences the answer through earlier conversations and saved preferences, so the result would not be reproducible. Location influences the answer as well, particularly for provider searches with a local element. Both have to be held constant, otherwise you are measuring your own session rather than the market.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8b35234009e3e0264 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8b35234009e3e0264\"><a aria-expanded=\"false\" aria-controls=\"8b35234009e3e0264\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#8b35234009e3e0264\" href=\"#8b35234009e3e0264\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What is the difference between mention rate and citation rate?<\/span><\/a><\/h4><\/div><div id=\"8b35234009e3e0264\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8b35234009e3e0264\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The mention rate measures in how many answers the company name appears at all. The citation rate measures in how many answers the company is linked as a source or explicitly given as evidence. The second number is considerably harder to achieve and commercially more valuable, because it produces a click and an attribution.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-62421aa2f521a85e9 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_62421aa2f521a85e9\"><a aria-expanded=\"false\" aria-controls=\"62421aa2f521a85e9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#62421aa2f521a85e9\" href=\"#62421aa2f521a85e9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How many prompts does a reliable measurement need?<\/span><\/a><\/h4><\/div><div id=\"62421aa2f521a85e9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_62421aa2f521a85e9\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In our experience at least 40; 80 to 120 is sensible. Below 40, the variance of individual answers comes through so strongly that changes cannot be told apart from chance. Above 120, the gain in insight slows down, except across several markets or languages.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c5888291340ed8702 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c5888291340ed8702\"><a aria-expanded=\"false\" aria-controls=\"c5888291340ed8702\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#c5888291340ed8702\" href=\"#c5888291340ed8702\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Do the results fluctuate?<\/span><\/a><\/h4><\/div><div id=\"c5888291340ed8702\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c5888291340ed8702\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Yes, and that is the most important caveat in any measurement of this kind. The same question can be answered differently on two days, because models get updated and because there is a random component in answer generation. That is why we assess quarter on quarter rather than week on week, and always report a monthly value together with the month before.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-488a3c347e8ec9850 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_488a3c347e8ec9850\"><a aria-expanded=\"false\" aria-controls=\"488a3c347e8ec9850\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#488a3c347e8ec9850\" href=\"#488a3c347e8ec9850\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Can I repeat the measurement myself?<\/span><\/a><\/h4><\/div><div id=\"488a3c347e8ec9850\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_488a3c347e8ec9850\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Yes. You receive the complete prompt set, the list of competitors checked, the counting rules and all raw data as a spreadsheet. If you rebuild the procedure, pay attention to identical wording, the same location and a logged-out session. Deviations of a few percentage points are normal.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-db52e04eb5a05273c fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_db52e04eb5a05273c\"><a aria-expanded=\"false\" aria-controls=\"db52e04eb5a05273c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-466-1\" data-target=\"#db52e04eb5a05273c\" href=\"#db52e04eb5a05273c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Why do you measure Bing as well?<\/span><\/a><\/h4><\/div><div id=\"db52e04eb5a05273c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_db52e04eb5a05273c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Because almost one search in six on Swiss desktops is a Bing search, and Bing&#8217;s index feeds Microsoft Copilot. One study found that 87 per cent of ChatGPT citations matched Bing&#8217;s top results, against 56 per cent for Google. The sample was small, but the finding is relevant enough for the Swiss market not to leave Bing out.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-54 fusion-animated fusion-text-no-margin meit-authorbox\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><div class=\"meit-author\"><img decoding=\"async\" src=\"https:\/\/www.meit.ch\/wp-content\/uploads\/2026\/07\/Contact-Merag-Shahzad-845x1024.jpg\" alt=\"Merag Shahzad\" loading=\"lazy\" width=\"56\" height=\"56\"><\/p>\n<div><b>Merag Shahzad<\/b><\/p>\n<p>Founder of meit, in digital marketing since 2006. Forbes Agency Council, LinkedIn Top Voice. He carries out every first analysis personally. Reachable directly at <a href=\"mailto:kontakt@meit.ch\">kontakt@meit.ch<\/a> \u2013 no account team in between, Monday to Friday, 09:00 to 18:00.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section><\/div><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-ctaband\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-55 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Next step<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Test the method <mark>on your own case<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-56 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>The free first analysis applies exactly this procedure to your company, once. You receive the video analysis, all raw data and the revenue model calculation, whether or not we end up working together.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-animated meit-cta-row\" style=\"--awb-padding-top:26px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/en\/ai-visibility-check\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Request the free analysis \u2192<\/span><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-animated meit-btn-ghost\" style=\"--button_accent_color:#FFFFFF;--button_border_color:rgba(255,255,255,0.15);--button_accent_hover_color:#FFFFFF;--button_border_hover_color:rgba(255,255,255,0.35);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:rgba(0,0,0,0);--button_gradient_bottom_color:rgba(0,0,0,0);--button_gradient_top_color_hover:rgba(255,255,255,0.08);--button_gradient_bottom_color_hover:rgba(255,255,255,0.08);--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.24\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/en\/methodology\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Our methodology<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How do you measure AI visibility?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"With a fixed prompt set: an unchanged list of real customer questions, put to the same systems in the same wording at the same intervals. We record mention rate, citation rate, position within the answer and the sources the answer was built from. Without a fixed set, no statement about change is possible, because even small differences in wording shift the result.\"}},{\"@type\":\"Question\",\"name\":\"Why with no logged-in history and from a Swiss IP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A logged-in account influences the answer through earlier conversations and saved preferences, so the result would not be reproducible. Location influences the answer as well, particularly for provider searches with a local element. Both have to be held constant, otherwise you are measuring your own session rather than the market.\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between mention rate and citation rate?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The mention rate measures in how many answers the company name appears at all. The citation rate measures in how many answers the company is linked as a source or explicitly given as evidence. The second number is considerably harder to achieve and commercially more valuable, because it produces a click and an attribution.\"}},{\"@type\":\"Question\",\"name\":\"How many prompts does a reliable measurement need?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In our experience at least 40; 80 to 120 is sensible. Below 40, the variance of individual answers comes through so strongly that changes cannot be told apart from chance. Above 120, the gain in insight slows down, except across several markets or languages.\"}},{\"@type\":\"Question\",\"name\":\"Do the results fluctuate?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, and that is the most important caveat in any measurement of this kind. The same question can be answered differently on two days, because models get updated and because there is a random component in answer generation. That is why we assess quarter on quarter rather than week on week, and always report a monthly value together with the month before.\"}},{\"@type\":\"Question\",\"name\":\"Can I repeat the measurement myself?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. You receive the complete prompt set, the list of competitors checked, the counting rules and all raw data as a spreadsheet. If you rebuild the procedure, pay attention to identical wording, the same location and a logged-out session. Deviations of a few percentage points are normal.\"}},{\"@type\":\"Question\",\"name\":\"Why do you measure Bing as well?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because almost one search in six on Swiss desktops is a Bing search, and Bing's index feeds Microsoft Copilot. One study found that 87 per cent of ChatGPT citations matched Bing's top results, against 56 per cent for Google. The sample was small, but the finding is relevant enough for the Swiss market not to leave Bing out.\"}}],\"inLanguage\":\"en\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-466","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How We Measure AI Visibility \u2014 Methodology | meit<\/title>\n<meta name=\"description\" content=\"The full method: fixed prompt set, four AI systems plus Google and Bing, counting rules, six metrics and the limits \u2014 disclosed so you can verify it yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meit.ch\/en\/methodology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Measure AI Visibility \u2014 Methodology | meit\" \/>\n<meta property=\"og:description\" content=\"The full method: fixed prompt set, four AI systems plus Google and Bing, counting rules, six metrics and the limits \u2014 disclosed so you can verify it yourself.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.meit.ch\/en\/methodology\/\" \/>\n<meta property=\"og:site_name\" content=\"meit\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T11:25:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.meit.ch\/wp-content\/uploads\/2026\/07\/Contact-Merag-Shahzad-845x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"48 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/\",\"name\":\"How We Measure AI Visibility \u2014 Methodology | meit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.meit.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Contact-Merag-Shahzad-845x1024.jpg\",\"datePublished\":\"2026-08-11T16:10:15+00:00\",\"dateModified\":\"2026-09-07T11:25:49+00:00\",\"description\":\"The full method: fixed prompt set, four AI systems plus Google and Bing, counting rules, six metrics and the limits \u2014 disclosed so you can verify it yourself.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Contact-Merag-Shahzad-845x1024.jpg\",\"contentUrl\":\"https:\\\/\\\/www.meit.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Contact-Merag-Shahzad-845x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/methodology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Methodology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/\",\"name\":\"meit - GEO Agentur & SEO\",\"description\":\"GEO &amp; 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