{"id":474,"date":"2026-08-11T18:09:25","date_gmt":"2026-08-11T16:09:25","guid":{"rendered":"https:\/\/www.meit.ch\/?page_id=474"},"modified":"2026-10-11T13:33:31","modified_gmt":"2026-10-11T11:33:31","slug":"knowledge","status":"publish","type":"page","link":"https:\/\/www.meit.ch\/en\/knowledge\/","title":{"rendered":"Knowledge"},"content":{"rendered":"

Home<\/a> \/ Knowledge<\/p>\n<\/div>

Knowledge<\/p>\n<\/div>

What we know is written down here<\/mark>.<\/h1><\/div>

Articles on generative engine optimisation, on how it differs from classic search engine optimisation, and on the question of how you measure visibility in AI answers at all. Every article with a date, sources and named responsibility.<\/p>\n<\/div>

Request the free analysis \u2192<\/span><\/a><\/div>
Jump to the articles<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Articles<\/p>\n<\/div>

Fundamentals and guides.<\/h2><\/div>

From the basics to how you measure, what it brings and whom to hire.<\/p>\n<\/div><\/div><\/div>

Fundamentals<\/p>\n<\/div>

What is GEO?<\/a><\/h3><\/div>

The definition, how it differs from classic search engine optimisation, the three levers and how you tell whether it is working.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Distinction<\/p>\n<\/div>

GEO or SEO?<\/a><\/h3><\/div>

Where the two overlap, where they do not, and why the separation is technically artificial but makes a commercial difference.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Procedure<\/p>\n<\/div>

The methodology<\/a><\/h3><\/div>

How meit measures: prompt set, measurement conditions, metrics and the limits of the procedure, named openly.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Guide<\/p>\n<\/div>

Getting visible in ChatGPT<\/a><\/h3><\/div>

How ChatGPT selects providers and six steps that make your company visible.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Measurement<\/p>\n<\/div>

Measuring AI visibility<\/a><\/h3><\/div>

Fixed questions, three metrics and an honest example from our own tracking.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Guide<\/p>\n<\/div>

Is GEO worth it?<\/a><\/h3><\/div>

When GEO pays off, when it does not, and how to estimate the benefit in Swiss francs.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Guide<\/p>\n<\/div>

Choosing an SEO agency in Zurich<\/a><\/h3><\/div>

Seven criteria, typical red flags and five questions for the first meeting.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Market overview<\/p>\n<\/div>

GEO agencies in Switzerland<\/a><\/h3><\/div>

Which types of providers exist and which eight criteria matter when choosing.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Benchmark<\/p>\n<\/div>

Which agencies AI systems name<\/a><\/h3><\/div>

30 days, 15 questions, around 970 answers: who is visible in ChatGPT, Perplexity and Google AI Overview.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Last updated 6 October 2026<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div>

Reference<\/p>\n<\/div>

Straight to the answer.<\/h2><\/div>

The pages where specific questions get answered specifically.<\/p>\n<\/div><\/div><\/div>

Fact sheet<\/p>\n<\/div>

Everything on one page<\/a><\/h3><\/div>

Scope, measurement procedure, metrics, terms, commitments and explicit limits.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Free<\/p>\n<\/div>

The first analysis<\/a><\/h3><\/div>

What is included, what is not, and what expressly does not happen.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Offering<\/p>\n<\/div>

The three stages<\/a><\/h3><\/div>

Visibility, narrative, authority, and what each stage is for.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div>

Next step<\/p>\n<\/div>

Prefer your own figures to our articles?<\/h2><\/div>

The free first analysis shows, word for word, what AI systems say about your company today.<\/p>\n<\/div>

Request the free analysis \u2192<\/span><\/a><\/div>
30 minutes with Merag \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Read on<\/p>\n<\/div><\/div><\/div>

What is GEO<\/a><\/h3><\/div>

The best place to start.<\/p>\n<\/div><\/div><\/div>

Results<\/a><\/h3><\/div>

How that shows up in the figures.<\/p>\n<\/div><\/div><\/div>

About us<\/a><\/h3><\/div>

Who writes the articles.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-474","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nKnowledge \u2014 GEO and AI Visibility Explained | meit<\/title>\n<meta name=\"description\" content=\"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. With dates, sources and authorship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meit.ch\/en\/knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowledge \u2014 GEO and AI Visibility Explained | meit\" \/>\n<meta property=\"og:description\" content=\"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. With dates, sources and authorship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.meit.ch\/en\/knowledge\/\" \/>\n<meta property=\"og:site_name\" content=\"meit\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-11T11:33:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/knowledge\\\/\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/knowledge\\\/\",\"name\":\"Knowledge \u2014 GEO and AI Visibility Explained | meit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#website\"},\"datePublished\":\"2026-08-11T16:09:25+00:00\",\"dateModified\":\"2026-10-11T11:33:31+00:00\",\"description\":\"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. With dates, sources and authorship.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/knowledge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.meit.ch\\\/en\\\/knowledge\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/knowledge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/\",\"name\":\"meit - GEO Agentur & SEO\",\"description\":\"GEO & SEO Agentur Z\u00fcrich f\u00fcr ambitionierte Unternehmen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#organization\",\"name\":\"meit\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.meit.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ms-edge-icon-270x270-1.png\",\"contentUrl\":\"https:\\\/\\\/www.meit.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/ms-edge-icon-270x270-1.png\",\"width\":270,\"height\":270,\"caption\":\"meit - GEO Agentur & SEO\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meit.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"alternateName\":\"meit - GEO & SEO Agentur Z\u00fcrich\",\"legalName\":\"meit - Merag Shahzad\",\"description\":\"GEO- und SEO-Agentur in Z\u00fcrich f\u00fcr ambitionierte Unternehmen. Sichtbarkeit in KI-Antworten und in der Google-Suche, messbar belegt.\",\"telephone\":\"+41 44 688 04 48\",\"email\":\"kontakt@meit.ch\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Strehlgasse 2\",\"postalCode\":\"8001\",\"addressLocality\":\"Z\u00fcrich\",\"addressRegion\":\"ZH\",\"addressCountry\":\"CH\"},\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"customer service\",\"telephone\":\"+41 44 688 04 48\",\"email\":\"kontakt@meit.ch\",\"areaServed\":[\"CH\",\"DE\",\"AT\"],\"availableLanguage\":[\"de\",\"en\",\"fr\"]}],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"18:00\"}],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Schweiz\"},{\"@type\":\"Country\",\"name\":\"Deutschland\"},{\"@type\":\"Country\",\"name\":\"\u00d6sterreich\"}],\"founder\":{\"@type\":\"Person\",\"name\":\"Merag Shahzad\"},\"knowsAbout\":[\"Generative Engine Optimization\",\"Suchmaschinenoptimierung\",\"KI-Sichtbarkeit\",\"Narrative Management\",\"ChatGPT Ads\"],\"knowsLanguage\":[\"de\",\"en\",\"fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knowledge \u2014 GEO and AI Visibility Explained | meit","description":"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. With dates, sources and authorship.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.meit.ch\/en\/knowledge\/","og_locale":"en_US","og_type":"article","og_title":"Knowledge \u2014 GEO and AI Visibility Explained | meit","og_description":"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. With dates, sources and authorship.","og_url":"https:\/\/www.meit.ch\/en\/knowledge\/","og_site_name":"meit","article_modified_time":"2026-10-11T11:33:31+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"25 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.meit.ch\/en\/knowledge\/","url":"https:\/\/www.meit.ch\/en\/knowledge\/","name":"Knowledge \u2014 GEO and AI Visibility Explained | meit","isPartOf":{"@id":"https:\/\/www.meit.ch\/en\/#website"},"datePublished":"2026-08-11T16:09:25+00:00","dateModified":"2026-10-11T11:33:31+00:00","description":"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. With dates, sources and authorship.","breadcrumb":{"@id":"https:\/\/www.meit.ch\/en\/knowledge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.meit.ch\/en\/knowledge\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.meit.ch\/en\/knowledge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.meit.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Knowledge"}]},{"@type":"WebSite","@id":"https:\/\/www.meit.ch\/en\/#website","url":"https:\/\/www.meit.ch\/en\/","name":"meit - GEO Agentur & SEO","description":"GEO & SEO Agentur Z\u00fcrich f\u00fcr ambitionierte Unternehmen","publisher":{"@id":"https:\/\/www.meit.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.meit.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/www.meit.ch\/en\/#organization","name":"meit","url":"https:\/\/www.meit.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.meit.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.meit.ch\/wp-content\/uploads\/2026\/07\/ms-edge-icon-270x270-1.png","contentUrl":"https:\/\/www.meit.ch\/wp-content\/uploads\/2026\/07\/ms-edge-icon-270x270-1.png","width":270,"height":270,"caption":"meit - GEO Agentur & SEO"},"image":{"@id":"https:\/\/www.meit.ch\/en\/#\/schema\/logo\/image\/"},"alternateName":"meit - GEO & SEO Agentur Z\u00fcrich","legalName":"meit - Merag Shahzad","description":"GEO- und SEO-Agentur in Z\u00fcrich f\u00fcr ambitionierte Unternehmen. Sichtbarkeit in KI-Antworten und in der Google-Suche, messbar belegt.","telephone":"+41 44 688 04 48","email":"kontakt@meit.ch","address":{"@type":"PostalAddress","streetAddress":"Strehlgasse 2","postalCode":"8001","addressLocality":"Z\u00fcrich","addressRegion":"ZH","addressCountry":"CH"},"contactPoint":[{"@type":"ContactPoint","contactType":"customer service","telephone":"+41 44 688 04 48","email":"kontakt@meit.ch","areaServed":["CH","DE","AT"],"availableLanguage":["de","en","fr"]}],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:00"}],"areaServed":[{"@type":"Country","name":"Schweiz"},{"@type":"Country","name":"Deutschland"},{"@type":"Country","name":"\u00d6sterreich"}],"founder":{"@type":"Person","name":"Merag Shahzad"},"knowsAbout":["Generative Engine Optimization","Suchmaschinenoptimierung","KI-Sichtbarkeit","Narrative Management","ChatGPT Ads"],"knowsLanguage":["de","en","fr"]}]}},"_links":{"self":[{"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/pages\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":9,"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/pages\/474\/revisions"}],"predecessor-version":[{"id":1131,"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/pages\/474\/revisions\/1131"}],"wp:attachment":[{"href":"https:\/\/www.meit.ch\/en\/wp-json\/wp\/v2\/media?parent=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}