{"id":474,"date":"2026-08-11T18:09:25","date_gmt":"2026-08-11T16:09:25","guid":{"rendered":"https:\/\/www.meit.ch\/?page_id=474"},"modified":"2026-08-29T14:25:06","modified_gmt":"2026-08-29T12:25:06","slug":"knowledge","status":"publish","type":"page","link":"https:\/\/www.meit.ch\/en\/knowledge\/","title":{"rendered":"Knowledge"},"content":{"rendered":"

Home<\/a> \/ Knowledge<\/p>\n<\/div>

Knowledge<\/p>\n<\/div>

What we know is written down here<\/mark>.<\/h1><\/div>

Articles on generative engine optimisation, on how it differs from classic search engine optimisation, and on the question of how you measure visibility in AI answers at all. Every article with a date, sources and named responsibility.<\/p>\n<\/div>

Request the free analysis \u2192<\/span><\/a><\/div>
Jump to the articles<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Articles<\/p>\n<\/div>

Fundamentals.<\/h2><\/div>

Where to start if you want to understand the subject from the ground up.<\/p>\n<\/div><\/div><\/div>

Fundamentals<\/p>\n<\/div>

What is GEO?<\/a><\/h3><\/div>

The definition, how it differs from classic search engine optimisation, the three levers and how you tell whether it is working.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Distinction<\/p>\n<\/div>

GEO or SEO?<\/a><\/h3><\/div>

Where the two overlap, where they do not, and why the separation is technically artificial but makes a commercial difference.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Procedure<\/p>\n<\/div>

The methodology<\/a><\/h3><\/div>

How meit measures: prompt set, measurement conditions, metrics and the limits of the procedure, named openly.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Last updated 5 August 2026<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div>

Reference<\/p>\n<\/div>

Straight to the answer.<\/h2><\/div>

The pages where specific questions get answered specifically.<\/p>\n<\/div><\/div><\/div>

Fact sheet<\/p>\n<\/div>

Everything on one page<\/a><\/h3><\/div>

Scope, measurement procedure, metrics, terms, commitments and explicit limits.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Free<\/p>\n<\/div>

The first analysis<\/a><\/h3><\/div>

What is included, what is not, and what expressly does not happen.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div>

Offering<\/p>\n<\/div>

The three stages<\/a><\/h3><\/div>

Visibility, narrative, authority, and what each stage is for.<\/p>\n<\/div>

View \u2192<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div>

Next step<\/p>\n<\/div>

Prefer your own figures to our articles?<\/h2><\/div>

The free first analysis shows, word for word, what AI systems say about your company today.<\/p>\n<\/div>

Request the free analysis \u2192<\/span><\/a><\/div>
Our methodology<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Read on<\/p>\n<\/div><\/div><\/div>

What is GEO<\/a><\/h3><\/div>

The best place to start.<\/p>\n<\/div><\/div><\/div>

Results<\/a><\/h3><\/div>

How that shows up in the figures.<\/p>\n<\/div><\/div><\/div>

About us<\/a><\/h3><\/div>

Who writes the articles.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-474","page","type-page","status-publish","hentry"],"yoast_head":"\nKnowledge \u2014 GEO and AI Visibility Explained | meit<\/title>\n<meta name=\"description\" content=\"Articles in English on generative engine optimisation, how GEO differs from SEO, and how visibility in AI answers is measured. 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