{"id":476,"date":"2026-08-11T18:10:43","date_gmt":"2026-08-11T16:10:43","guid":{"rendered":"https:\/\/www.meit.ch\/?page_id=476"},"modified":"2026-08-29T14:25:11","modified_gmt":"2026-08-29T12:25:11","slug":"what-is-geo","status":"publish","type":"page","link":"https:\/\/www.meit.ch\/en\/knowledge\/what-is-geo\/","title":{"rendered":"What is GEO"},"content":{"rendered":"<p><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-subhero\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-animated fusion-text-no-margin meit-crumbs\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p><a href=\"\/\">Home<\/a> \/ <a href=\"https:\/\/www.meit.ch\/en\/knowledge\/\">Knowledge<\/a> \/ What is GEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>Definition<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one fusion-animated meit-h1\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What is <mark>generative engine optimisation<\/mark>?<\/h1><\/div><div class=\"fusion-text fusion-text-3 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.16\" data-animationOffset=\"top-into-view\"><p>The complete answer is in the first paragraph. Everything after it explains why it reads that way, which systems are meant and how the result can be measured.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-animated meit-cta-row\" style=\"--awb-padding-top:26px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/en\/ai-visibility-check\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Request the free analysis \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-tocbox\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p><b>On this page<\/b><\/p>\n<ul>\n<li><a href=\"#nicht\">What GEO is not<\/a><\/li>\n<li><a href=\"#warum\">Why the discipline exists<\/a><\/li>\n<li><a href=\"#wie\">How an AI answer is produced<\/a><\/li>\n<li><a href=\"#hebel\">The three levers<\/a><\/li>\n<li><a href=\"#systeme\">Which systems are meant<\/a><\/li>\n<li><a href=\"#messen\">How GEO can be measured<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 fusion-animated fusion-text-no-margin meit-updated\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Last updated 5 August 2026 \u00b7 Definition checked against the current literature<\/p>\n<\/div><\/div><\/div><\/div><\/section><div id=\"nicht\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-nicht\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Distinction<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What GEO is <mark>not<\/mark>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>GEO is not a replacement for search engine optimisation and not a technique for manipulating language models. There is no ranking factor you can set and no guarantee of a position. Anyone promising a placement in AI answers is selling something they do not control. What can be influenced is exclusively the material the systems build their answer from.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"warum\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-warum\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Background<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Why the discipline <mark>exists at all<\/mark>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Language models answer questions instead of showing result lists. That removes the intermediate step in which a user chose between ten hits themselves. The system makes the selection, based on what it finds about the providers. In Switzerland, 47 per cent of 16- to 74-year-olds use AI, the third-highest figure in Europe, and 73 per cent of those users apply it at work, the highest in Europe. 13 per cent start the search for an unfamiliar provider in a chat already.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 fusion-animated fusion-text-no-margin meit-srcline\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>Sources: Swiss Federal Statistical Office, survey spring 2025 \u00b7 localsearch and Lucerne University of Applied Sciences, SME Digital Pulse 2025<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"wie\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-wie\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Mechanics<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">How an AI answer <mark>is produced<\/mark>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Simplified into three steps. First, the system breaks the question into several sub-questions and searches for each one separately, a procedure known as query fan-out. Second, it retrieves content from its index or through a search partner \u2014 for ChatGPT historically via Bing, for Google AI Overview via the Google index, for Perplexity via its own crawler. Third, it composes an answer from the retrieved passages and, in doing so, chooses which sources get named. That selection in step three is what GEO is actually about.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"hebel\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-hebel\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>The three levers<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What GEO <mark>actually works on<\/mark>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p><b>Entity.<\/b> The system has to recognise beyond doubt which company is meant. That requires matching details across the commercial register, Schema.org markup, Wikidata, industry directories and the Google Business Profile. Contradictory addresses or company names lead to no recommendation being made at all.<\/p>\n<p><b>Source base.<\/b> Language models weight sources a company controls itself far lower than independent ones. A study by Ahrefs across 75,000 brands found that the strongest correlation with visibility in AI answers was the number of brand mentions across the web, well ahead of backlinks. Ahrefs itself points out that these are correlations.<\/p>\n<p><b>Machine readability.<\/b> Content has to be retrievable, structured and self-contained. A paragraph that only makes sense in the context of the whole page is rarely cited. On top of that come technical prerequisites such as permitted crawlers and indexed pages.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15 fusion-animated fusion-text-no-margin meit-srcline\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>Source: Ahrefs, correlation study across 75,000 brands, May 2025, with an explicit note that this is correlation rather than causation<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"systeme\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-systeme\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Systems<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Five systems, <mark>five mechanics<\/mark>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Five are relevant in Switzerland: ChatGPT as the most used assistant; Google AI Overview as the system with the widest reach, because it appears inside normal search results; Perplexity as the system with the highest citation density; Microsoft Copilot because of the Bing index and its spread on company computers; and Claude, which is used above average in B2B settings. Each system sources its content differently, which is why there is no single measure that serves them all at once.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div id=\"messen\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-messen\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Measurement<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">How GEO <mark>can be measured<\/mark>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>With a fixed prompt set: an unchanged list of questions phrased the way customers actually ask them, measured monthly against the same systems. That yields the mention rate, meaning the share of answers in which a company appears at all; the citation rate, meaning the share in which it is linked as a source; and the position within the answer. Without a fixed prompt set, no statement about change is possible, because every change in wording shifts the result.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20 fusion-animated fusion-text-no-margin meit-srcline\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>Described in full in our <a href=\"https:\/\/www.meit.ch\/en\/methodology\/\">methodology<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21 fusion-animated fusion-text-no-margin meit-klabel\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Read on<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><a href=\"https:\/\/www.meit.ch\/en\/knowledge\/geo-vs-seo\/\">GEO versus SEO<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-22 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>The difference in detail, and why the two belong together.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.07\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><a href=\"https:\/\/www.meit.ch\/en\/methodology\/\">Our methodology<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-23 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>How we measure AI visibility, fully disclosed.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated meit-card\" style=\"--awb-padding-top:6px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.14\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated meit-h3\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><a href=\"https:\/\/www.meit.ch\/en\/ai-visibility-check\/\">Free analysis<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-24 fusion-animated fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><p>What the systems say about your company today.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div id=\"faq\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-faq\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-25 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Frequently asked<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Common questions about this.<\/h2><\/div><div class=\"accordian fusion-accordian meit-faq\" style=\"margin-top:32px;--awb-margin-top:32px;--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:right;--awb-hover-color:rgba(0,0,0,0);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:rgba(10,22,51,.13);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color5);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-boxed\" id=\"accordion-476-1\"><div class=\"fusion-panel panel-default panel-aa5a5eec553c4e5e1 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_aa5a5eec553c4e5e1\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"aa5a5eec553c4e5e1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-476-1\" data-target=\"#aa5a5eec553c4e5e1\" href=\"#aa5a5eec553c4e5e1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What does the abbreviation GEO stand for?<\/span><\/a><\/h4><\/div><div id=\"aa5a5eec553c4e5e1\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_aa5a5eec553c4e5e1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>GEO stands for generative engine optimisation \u2014 optimising for generative answer systems. The term was coined in an academic paper in 2023 and has since become the established name for the discipline. The terms AEO, for answer engine optimisation, and AI SEO are sometimes used as well; they mean essentially the same thing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9169c00b308223efe fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9169c00b308223efe\"><a aria-expanded=\"false\" aria-controls=\"9169c00b308223efe\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-476-1\" data-target=\"#9169c00b308223efe\" href=\"#9169c00b308223efe\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Is GEO the same as SEO?<\/span><\/a><\/h4><\/div><div id=\"9169c00b308223efe\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9169c00b308223efe\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>No, but the two overlap heavily in technical terms. SEO targets a position in a result list, GEO inclusion in a generated answer. The overlap is measurable: Perplexity draws 91 per cent of its cited domains from Google&#8217;s top 10, Google&#8217;s AI Overviews 86 per cent. With ChatGPT, and with very specific questions, the overlap is considerably smaller. In detail in the comparison of <a href=\"https:\/\/www.meit.ch\/en\/knowledge\/geo-vs-seo\/\">GEO and SEO<\/a>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-60c10a26b4e8637db fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_60c10a26b4e8637db\"><a aria-expanded=\"false\" aria-controls=\"60c10a26b4e8637db\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-476-1\" data-target=\"#60c10a26b4e8637db\" href=\"#60c10a26b4e8637db\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How long does GEO take to work?<\/span><\/a><\/h4><\/div><div id=\"60c10a26b4e8637db\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_60c10a26b4e8637db\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The first measurable changes in the mention rate typically appear after six to twelve weeks, substantial results after four to six months. The reason for the delay lies less with the models than with the sources: a specialist article first has to be published, indexed and retrieved before it shows up in answers.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8aa4583707c423642 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8aa4583707c423642\"><a aria-expanded=\"false\" aria-controls=\"8aa4583707c423642\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-476-1\" data-target=\"#8aa4583707c423642\" href=\"#8aa4583707c423642\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Can you trick language models?<\/span><\/a><\/h4><\/div><div id=\"8aa4583707c423642\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8aa4583707c423642\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Attempts exist, such as hidden instructions in the source code. They work unreliably, are actively fought by the providers and, in the worst case, put your indexing at risk. The commercial angle matters more: a recommendation built on manipulation does not survive the customer&#8217;s first follow-up question. Provable substance is the only approach that scales.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-17774a92a521cf452 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_17774a92a521cf452\"><a aria-expanded=\"false\" aria-controls=\"17774a92a521cf452\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-476-1\" data-target=\"#17774a92a521cf452\" href=\"#17774a92a521cf452\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Does a small company need GEO?<\/span><\/a><\/h4><\/div><div id=\"17774a92a521cf452\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_17774a92a521cf452\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>It depends on whether the offering gets researched before purchase. For services that need explaining, are expensive or depend on trust, it pays off early, because that is where the recommendation tips the decision. For pure impulse purchases nobody checks in advance, it barely matters.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-378eed17586903bf2 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_378eed17586903bf2\"><a aria-expanded=\"false\" aria-controls=\"378eed17586903bf2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-476-1\" data-target=\"#378eed17586903bf2\" href=\"#378eed17586903bf2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What does GEO cost in Switzerland?<\/span><\/a><\/h4><\/div><div id=\"378eed17586903bf2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_378eed17586903bf2\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Very few providers publish prices, and where they do, the packages are hardly comparable. The question only becomes meaningful with findings: how many questions, how many languages, what starting position. That is exactly what the free first analysis delivers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-26 fusion-animated fusion-text-no-margin meit-authorbox\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><div class=\"meit-author\"><img decoding=\"async\" src=\"https:\/\/www.meit.ch\/wp-content\/uploads\/2026\/07\/Contact-Merag-Shahzad-845x1024.jpg\" alt=\"Merag Shahzad\" loading=\"lazy\" width=\"56\" height=\"56\"><\/p>\n<div><b>Merag Shahzad<\/b><\/p>\n<p>Founder of meit, in digital marketing since 2006. Forbes Agency Council, LinkedIn Top Voice. Reachable directly at <a href=\"mailto:kontakt@meit.ch\">kontakt@meit.ch<\/a> \u2013 no account team in between, Monday to Friday, 09:00 to 18:00.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section><\/div><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling meit-sec meit-dark meit-ctaband\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:clamp(70px,9vw,128px);--awb-padding-right:clamp(20px,5vw,80px);--awb-padding-bottom:clamp(70px,9vw,128px);--awb-padding-left:clamp(20px,5vw,80px);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1123.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27 fusion-animated fusion-text-no-margin meit-eyebrow\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><p>Next step<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two fusion-animated meit-h2\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.05\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Test it on <mark>your own case<\/mark>.<\/h2><\/div><div class=\"fusion-text fusion-text-28 fusion-animated fusion-text-no-margin meit-lead\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.11\" data-animationOffset=\"top-into-view\"><p>The first analysis shows how often ChatGPT, Claude, Perplexity and Google AI Overview name your company, where you stand in Google and Bing and what the gap costs in francs. Free, reply within two working days.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-animated meit-cta-row\" style=\"--awb-padding-top:26px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.21\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/en\/ai-visibility-check\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Request the free analysis \u2192<\/span><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated meit-btn-ghost\" style=\"--button_accent_color:#FFFFFF;--button_border_color:rgba(255,255,255,0.15);--button_accent_hover_color:#FFFFFF;--button_border_hover_color:rgba(255,255,255,0.35);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:rgba(0,0,0,0);--button_gradient_bottom_color:rgba(0,0,0,0);--button_gradient_top_color_hover:rgba(255,255,255,0.08);--button_gradient_bottom_color_hover:rgba(255,255,255,0.08);--button_text_transform:none;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationDelay=\"0.24\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"\/en\/methodology\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Our methodology<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does the abbreviation GEO stand for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"GEO stands for generative engine optimisation \u2014 optimising for generative answer systems. The term was coined in an academic paper in 2023 and has since become the established name for the discipline. The terms AEO, for answer engine optimisation, and AI SEO are sometimes used as well; they mean essentially the same thing.\"}},{\"@type\":\"Question\",\"name\":\"Is GEO the same as SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, but the two overlap heavily in technical terms. SEO targets a position in a result list, GEO inclusion in a generated answer. The overlap is measurable: Perplexity draws 91 per cent of its cited domains from Google's top 10, Google's AI Overviews 86 per cent. With ChatGPT, and with very specific questions, the overlap is considerably smaller. In detail in the comparison of GEO and SEO.\"}},{\"@type\":\"Question\",\"name\":\"How long does GEO take to work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The first measurable changes in the mention rate typically appear after six to twelve weeks, substantial results after four to six months. The reason for the delay lies less with the models than with the sources: a specialist article first has to be published, indexed and retrieved before it shows up in answers.\"}},{\"@type\":\"Question\",\"name\":\"Can you trick language models?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Attempts exist, such as hidden instructions in the source code. They work unreliably, are actively fought by the providers and, in the worst case, put your indexing at risk. The commercial angle matters more: a recommendation built on manipulation does not survive the customer's first follow-up question. 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That is exactly what the free first analysis delivers.\"}}],\"inLanguage\":\"en\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":474,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-476","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is GEO? Generative Engine Optimization Explained<\/title>\n<meta name=\"description\" content=\"GEO means making AI systems know and recommend you. 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