{"id":683,"date":"2026-10-06T18:08:18","date_gmt":"2026-10-06T16:08:18","guid":{"rendered":"https:\/\/www.meit.ch\/?page_id=683"},"modified":"2026-10-11T13:33:35","modified_gmt":"2026-10-11T11:33:35","slug":"choosing-an-seo-agency","status":"publish","type":"page","link":"https:\/\/www.meit.ch\/en\/knowledge\/choosing-an-seo-agency\/","title":{"rendered":"Choosing an SEO agency in Zurich"},"content":{"rendered":"

Home<\/a> \/ Knowledge<\/a> \/ Choosing an SEO agency<\/p>\n<\/div>

Guide<\/p>\n<\/div>

Finding the right SEO agency in Zurich<\/mark>.<\/h1><\/div>

In short: there is no single best SEO agency. The right one understands your industry, measures before quoting, discloses results and today also accounts for visibility in AI answers. Seven criteria help you choose.<\/p>\n<\/div>

Request free analysis →<\/span><\/a><\/div>
Go to the criteria<\/span><\/a><\/div><\/div><\/div><\/div>

Last updated 6 October 2026 \u00b7 Guide for Swiss SMEs and mid-sized companies<\/p>\n<\/div><\/div><\/div><\/div><\/section>

Selection<\/p>\n<\/div>

Seven criteria<\/mark>.<\/h2><\/div><\/div><\/div>
    \n
  1. Measurement before the quote.<\/b> A reputable agency shows you your starting point first, then the price.<\/li>\n
  2. Industry understanding.<\/b> Especially in B2B, the agency must understand what your experts understand before writing about it.<\/li>\n
  3. Open reporting.<\/b> Raw data and traceable metrics instead of summary charts.<\/li>\n
  4. A named contact.<\/b> Who actually works on your account?<\/li>\n
  5. Clear deliverables.<\/b> What is included, what costs extra, what is excluded?<\/li>\n
  6. Fair contract terms.<\/b> Terminable terms and data that belongs to you.<\/li>\n
  7. AI search included.<\/b> Does the agency also measure whether ChatGPT, Claude, Perplexity and Google AI Overview name you?<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/section><\/div>

    Caution<\/p>\n<\/div>

    How to spot dubious offers<\/mark>.<\/h2><\/div><\/div><\/div>

    Guaranteed #1 rankings<\/h3>\n

    Nobody controls Google or a language model. Anyone guaranteeing positions promises something they cannot deliver.<\/p>\n<\/div><\/div><\/div>

    Long lock-in without measurement<\/h3>\n

    Twelve-month terms without agreed metrics shift all the risk to you.<\/p>\n<\/div><\/div><\/div>

    Link packages and mass content<\/h3>\n

    Bought links and auto-generated text can harm visibility rather than help it.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div>

    Comparison<\/p>\n<\/div>

    Agency or freelancer<\/mark>?<\/h2><\/div><\/div><\/div>
    \n\n\n\n\n\n\n\n
    <\/th>\nFreelancer<\/th>\nAgency<\/th>\n<\/tr>\n<\/thead>\n
    Suited to<\/td>\nClearly defined single tasks, such as a technical audit<\/td>\nOngoing work across technology, content and sources<\/td>\n<\/tr>\n
    Capacity<\/td>\nOne person, limited if unavailable<\/td>\nTeam with cover<\/td>\n<\/tr>\n
    Breadth<\/td>\nOften specialised<\/td>\nTechnology, content, measurement, AI search<\/td>\n<\/tr>\n
    Cost<\/td>\nUsually lower per hour<\/td>\nHigher, but more output per month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/section><\/div>

    First meeting<\/p>\n<\/div>

    Five questions for the first meeting<\/mark>.<\/h2><\/div><\/div><\/div>