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Stage 01 · Visibility package

If you are not on the shortlist, you get no enquiry.

Stage 01 solves a single, clearly defined problem: the systems do not know who you are. We make your company unambiguously identifiable and machine-readable for language models and search engines, from the commercial register down to the last service page.

meit is the GEO and SEO agency for ambitious companies in Zurich. We measure before we make an offer.

  • InvestmentOn request, based on the findings of the first analysis
  • Setup time4 to 6 weeks
  • Minimum term6 months
  • Response time24 hours on working days

On this page

Last updated 5 August 2026

Fit

When stage 01 is the right choice.

Three signals that point to this stage. If none of them applies, we will tell you so in the first conversation.

  • You are practically never named in AI answers.The 30-second test: ask ChatGPT for the best providers in your industry in your region. If your name does not come up, that is your starting point.
  • Your company data contradicts itself across different sources.Different addresses, outdated descriptions, no Google Business Profile or an incomplete one. Language models do not recommend anything they cannot identify unambiguously.
  • Your website is not technically prepared.No structured data, content behind JavaScript, GPTBot blocked in robots.txt, duplicate indexing. What cannot be read cannot be recommended.

When a different stage fits better

  • Your company data is already clean and you get named regularly — only the substance is missing. Then stage 02 is the right choice.
  • You need visibility in several languages or markets. That is stage 03.
  • You expect results within four weeks. The first measurable movement appears from week six at the earliest.

Scope

What you actually get.

Every item is a deliverable you can sign off, not an amount of effort. Anything not listed here is not included and is quoted separately before you commission it.

One-off during setup

  • AI visibility audit across four systems40 to 60 real buyer prompts across ChatGPT, Claude, Perplexity and Google AI Overview, including a trustworthiness check. You receive the raw data.
  • SEO baseline measurement in Google and Bing30 core terms with purchase intent, positions against competitors, local visibility.
  • Entity architectureSchema.org markup, commercial register, Wikidata, industry directories, Google Business Profile. The same verifiable truth everywhere about the company, services, locations and people.
  • Technical foundationIndexing in Google and Bing, loading time, Core Web Vitals, duplicates, internal linking, clean crawl permissions for GPTBot, ClaudeBot and PerplexityBot, plus an llms.txt.
  • Answer layer across ten pagesQuotable fact and FAQ blocks that a machine can adopt as an answer and a human reads as an argument.

Ongoing, every month

  • Monthly re-measurementIdentical prompt set plus rankings in Google and Bing. Same methodology, so changes stay comparable.
  • Competitive benchmark across five competitorsMention rates and positions, not only your own figures.
  • Maintenance of the entity and crawl configurationDirectories, Google Business Profile, technical permissions.
  • Reporting by the fifth working dayWith raw data and an action plan, even when the numbers are uncomfortable.

Process

What happens when.

So you can plan internally and know when you will see what from us.

  1. Weeks 0 to 2Kick-off and approvalsAccess, sign-off on facts, a named contact person. Deliverable: a written project plan with dates.
  2. Weeks 2 to 4Entity architectureCompany data unified across all sources. Deliverable: a documented entity profile, handed over.
  3. Weeks 3 to 5Technical foundationIndexing, loading time, crawl permissions, llms.txt. Deliverable: verifiable technical sign-off.
  4. Weeks 4 to 6Answer layerTen quotable pages live. Deliverable: pages on your website you can sign off.
  5. From week 6Measuring and adjustingThe first movement becomes visible. Deliverable: monthly reporting with the delta.

Ownership

What you own at the end.

All of it belongs to you, even if we stop working together at some point. There is no platform you cannot get your data out of.

  • The complete prompt set used for measurement
  • All raw data from every measurement, as a spreadsheet
  • The documented entity profile with all sources and access details
  • The technical configuration, including schema markup and llms.txt
  • The ten pages of the answer layer, as content on your website

Comparison

The three stages side by side.

The stages build on each other. Where you start is decided by the findings of the first analysis.

Service Visibility Narrative Authority
Prompt set (AI systems) 40 to 60 80 to 120 150 to 250, multilingual
Ranking monitoring (Google and Bing) 30 terms 150 terms 300 terms per market
Competitive benchmark 5 competitors 10 competitors 15 per market
Entity architecture and technology included included incl. subsidiaries
Answer layer 10 pages 30 pages per roadmap
Classic SEO technical foundation full scope full scope, multilingual
Narrativee framework not included included included
External source building not included 4 per quarter 4 per month
Content production not included 4 assets per month 8 assets per month
Own studies and primary data not included not included 2 per year
Markets and languages 1 1 to 2 up to 4
Contact person Senior Consultant Founder directly Founder, fixed office hours
Guaranteed response time 24 hours 8 hours 4 hours
Minimum term 6 months 6 months 12 months

Also relevant: Stage 02 · Narrative · Stage 03 · Authority · Free first analysis

Expectations

What you must not expect from us.

This section deliberately comes before you get in touch. If any of these points is unacceptable to you, we should not work together.

  • No guaranteed position. Nobody controls the models. Anyone promising first place is selling something they do not own.
  • Nothing visible moves in the first six weeks. We are building the foundation. Anyone showing numbers in that phase is showing noise.
  • Individual months fluctuate. Models get updated, answers vary. We assess by quarter.
  • We do not rewrite your story. We make what is true provable. Without figures you release, the narrative stays thin.
  • It does not work without your involvement. We need a contact person with authority to approve and access to your website.
  • We do not replace your sales team. We make sure they get asked.

What the contract says in return

  • A contact person named in person, written into the contract
  • Reporting by the fifth working day of the following month, with raw data
  • A fixed scope, changes only in writing and quoted in advance
  • Your data stays yours, including after the contract ends
  • No automatic renewal, cancellable monthly after the minimum term
  • One mandate per industry and economic region, never for you and your direct competitor
  • No discounts — if the budget does not fit, we reduce the scope rather than the rate
  • Data protection under revDSG and GDPR, data held in Switzerland or the EU

Frequently asked

About stage 01.

What does the visibility package cost?

We quote setup and ongoing support according to scope, with a minimum term of six months. The exact amount depends on the findings of the free first analysis, because scope and starting position differ considerably between companies. You receive a written quote with a full cost breakdown, valid for 60 days.

Setup takes four to six weeks. The first measurable movement in mention rates and rankings typically appears from week six to twelve. Substantial results take four to six months. Nothing visible moves in the first six weeks by design, because that is when the foundation gets built.

Yes, the technical foundation. That includes indexing in Google and Bing, loading time, Core Web Vitals, internal linking, local SEO and ranking monitoring across 30 core terms. Full content SEO, meaning topic architecture and ongoing content production, starts in stage 02.

Not in every case. Stage 01 makes sure the systems know you and can identify you unambiguously. Whether they also recommend you additionally depends on how many independent sources about you exist. If your source base is thin, the AI will keep hedging — and that is what stage 02 is built for. The findings of the first analysis show which case applies to you.

For companies with an offering that gets researched before purchase and an order or mandate value that makes professional visibility work pay off. In practice these are often local trades and service businesses, specialised SMEs and companies working on their digital findability in a structured way for the first time.

Merag Shahzad

Merag Shahzad

Founder of meit, in digital marketing since 2006. Forbes Agency Council, LinkedIn Top Voice. Reachable at [email protected] – no account team in between, Monday to Friday, 09:00 to 18:00.

Next step

The findings first, then the decision.

The first analysis is free and without obligation. It shows where you stand in AI answers and in classic search, what the gap costs in francs and which stage fits your findings. Reply within two working days.