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Three stages. Each one includes SEO and GEO.

Visibility, narrative, authority. The order is not a pricing strategy but a technical dependency: without a readable foundation, even the best source work is wasted.

meit is the GEO and SEO agency for ambitious companies in Zurich. We measure before we make an offer.

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Last updated 5 August 2026

The structure

The three stages.

Each stage contains the one before it. If you start at stage 2, stage 1 comes with it.

Stage 01

Visibility

The foundation. Access for AI systems, a dedicated address for each question, quotable paragraphs, a machine-readable version, technical groundwork and monthly measurement across four systems.

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Stage 02

Narrative

The lever. What third parties write about you decides whether a language model recommends you or hedges. We build that source base — earned and editorially justified.

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Stage 03

Authority

Market leadership. Your own studies and data that others have to cite, one person as the visible authority in the field, and a source network that keeps growing without us.

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Which stage applies is decided by the free first analysis — not by a sales call.

The three stages
A build-up, not a price ladder
Every stage contains the one before it
Stage 01Visibility

Access for AI systems, machine-readable structure, its own address per question, monthly measurement.

  • Visibility
Stage 02Narrative

A source base on third-party sites — earned and editorially justified. What gets written about you decides the recommendation.

  • Visibilityincluded
  • Narrative
Stage 03Authority

Your own studies and data that others have to cite. A person as a visible authority in the field.

  • Visibilityincluded
  • Narrativeincluded
  • Authority

Start at stage 2 and you get stage 1 with it. Without a readable foundation the best source work achieves nothing — the order is a technical dependency.

Where you start depends on the findings, not on the budget. If you are not named at all today, you begin at stage 1. If you are named but described cautiously, you have a source problem and therefore a case for stage 2. Which stage applies is decided by the free first analysis.

Always included

This is part of every mandate.

Regardless of stage, at no extra cost.

  • Monthly measurement across ChatGPT, Claude, Perplexity and Google AI Overview, with a set of questions that stays unchanged for the whole engagement.
  • Complete raw data, meaning the wording of every answer per question and system, as a spreadsheet, with timestamps. Owned by the client.
  • Classic search engine optimisation for Google and Bing, with a competitive comparison.
  • Technical groundwork: robots.txt with AI crawler rules, llms.txt, structured data, indexing, loading behaviour.
  • A monthly written report, one meeting per quarter, raw data attached each time.
  • Category exclusivity: during the engagement we do not work for a direct competitor in the same region.
  • The founder as your contact, not a ticketing system.

Getting started

Before anything is bought.

Every engagement starts with a measurement, not with a proposal. The first analysis is free and comes with no strings attached.

Free

The first analysis

The wording from four systems, your counted source base against your competitors, the technical findings and your gap in francs with the assumptions disclosed.

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Transparency

The methodology

How we measure, step by step, including the limits of the method. So you can judge whether the numbers are worth anything.

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Reference

The fact sheet

Everything on one page: scope, key figures, terms, commitments and explicit limits. For printing and filing.

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Frequently asked

Common questions about this.

Which package is right for us?

If AI systems do not name your company at all today, every engagement starts with stage 1. If you are named but described cautiously or incorrectly, the problem sits in the source base, which means stage 2. Stage 3 is for companies that want to set the tone in their category. Which stage applies is decided by the free first analysis, not by a sales call.

No. Without the technical groundwork from stage 1, a language model cannot read your content reliably, and then all source work fizzles out. The order is not a pricing strategy but a technical dependency.

Yes, in every one. We do not separate SEO and GEO, because the systems do not separate them either. For general questions, answer engines draw largely on the same domains as classic search. For very specific questions they do not — and that is exactly where the difference is made.

Mandates start from CHF 2’500 per month. The actual scope depends on the number of questions to be covered, the number of languages and the state of the existing source base. The minimum term is six months.

Merag Shahzad, Gründer von meit

Merag Shahzad

Founder of meit, in digital marketing since 2006. Forbes Agency Council, LinkedIn Top Voice. Reachable directly at [email protected] – no account team in between, Monday to Friday, 09:00 to 18:00.

Next step

Measure first. Then decide.

The first analysis shows you the wording from four systems, your source base in comparison and the gap in francs. Free and with no strings attached.

Read on

Results — mandates and outcomes →

What is GEO — definition and measurability →

About us — who does the work →