Home / Fact sheet Fact sheet This page exists so nobody has to ask. Scope, measurement procedure, metrics, contract terms, commitments and explicit limits — complete, with nothing left out. meit is the GEO and SEO agency for ambitious companies in Zurich. We measure before we make an offer. Last updated 5 August 2026Everything about meit, on one page.
Part 1
Scope and measurement.
What is included in every mandate, regardless of the package.
Services
| AI systems measured | ChatGPT, Claude, Perplexity, Google AI Overview |
|---|---|
| Additionally on request | Google AI Mode, Microsoft Copilot, Gemini, Grok |
| Measurement frequency | monthly, same weekday, same conditions |
| Prompt set | agreed together, then unchanged for the whole engagement |
| Size of the prompt set | usually 40 to 120 questions, depending on the breadth of the offering |
| Question types | need questions, category questions, provider comparisons, trustworthiness checks, price questions |
| Measurement conditions | a new session per question, no logged-in history, Swiss connection |
| Classic search | Google and Bing, core terms with purchase intent, with a competitive comparison |
| Local visibility | Google Business Profile, map pack, relevant directories |
| Competitive comparison | up to five competitors confirmed by the client, same set |
Part 2
Metrics and raw data.
What gets reported and in what form. The citation rate is the more important of the two headline metrics, because it can be influenced directly.
Reported values
| Mention rate | share of answers in which the brand is named at all |
|---|---|
| Citation rate | share of answers in which your own domain is linked as evidence |
| Position in the answer text | where in the list the brand appears |
| Competitor mentions | which competitors are named and how often |
| Source origin | which domains serve as evidence, your own and others reported separately |
| Factual accuracy | whether prices, address, opening hours and scope are reproduced correctly |
| Tone | whether the statement is phrased confidently or with reservations |
| Raw data | the complete wording per question and system, as a spreadsheet, with timestamps |
Part 3
Technical groundwork.
The part that takes effect within weeks and without which no further step works.
Technology
| Access rules | robots.txt with explicit rules for GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, CCBot and Google-Extended |
|---|---|
| Machine-readable summary | llms.txt and, where needed, llms-full.txt |
| Structured data | JSON-LD as a linked graph: Organization, WebPage, Service, Offer, FAQPage, BreadcrumbList, DefinedTerm, Person, LocalBusiness |
| Indexing | sitemaps, canonicals, status codes, redirect chains, pagination |
| Loading behaviour | Core Web Vitals, measured in the field and in the lab |
| Multilingualism | hreflang with self-reference, x-default and verified return links |
| Accessibility | WCAG 2.2 AA conformance as the target, guided by eCH-0059 |
Part 4
Content principles.
How pages are built so a language model can cite them rather than merely read them.
Content
| Page principle | one dedicated address per question, no combined pages for several purchase intents |
|---|---|
| Paragraph principle | one paragraph per page that answers the question on its own, without context |
| Evidence | the source named in the text, with a date, verifiable |
| Currency | a visible date of the last review on every specialist page |
| Authorship | signed by name, with the person as a linked entity |
| Languages | English, German, French |
| Text generators | not without expert review and named responsibility |
Part 5
Contract and terms.
Complete, so a procurement department can print the page and file it.
Terms
| Entry | by scope, quoted after the free first analysis |
|---|---|
| Minimum term | six months |
| After that | cancellable monthly, to the end of the month |
| Invoicing | monthly, by invoice, payable within 30 days |
| Reporting | monthly in writing, one meeting per quarter, raw data attached each time |
| Contact person | the founder himself, with no account team in between |
| Rights to the results | entirely with the client, including after the engagement ends |
| Category exclusivity | no work with a direct competitor in the same region during the term |
| Data protection | revDSG, data processing agreement on request |
| First analysis | free, with no conditions and no obligation to take a meeting |
Part 6
What we commit to.
These six points are in the contract, not just on the website.
- Monthly measurement with an unchanged prompt set, raw data included.
- Every page created, every text, every structure and all measurement data remain the property of the client.
- No bought links, no invented reviews, no automatically generated text without expert review.
- No work with a direct competitor in the same region while the mandate is running.
- If no movement is demonstrable in the raw data after three months, we say so ourselves.
- No report gets dressed up. A mention rate that has fallen is reported and explained.
Part 7
What you must not expect.
The section most agencies leave out. It belongs in the assessment just as much as the scope does.
- No guarantee of a mention in ChatGPT or any other system. Anyone promising that is selling something they do not own.
- Answer models change without notice. A good position can shift within weeks.
- Editorial mentions can be prompted, not ordered.
- No access to partner programmes at OpenAI, Google or other providers, and none is held out as a prospect.
- We replace neither your sales team nor your product. We make sure you get found and understood correctly.
- Results from one measurement do not transfer to another region or language.
Part 8
Identity and register.
So the attribution is unambiguous, for humans and machines alike.
Company
| Company | meit |
|---|---|
| Activity | Agency for generative engine optimisation and search engine optimisation |
| Registered office | Zurich, Switzerland |
| Area of operation | Switzerland, Germany, Austria |
| Founder and contact | Merag Shahzad |
| Legal form | Sole proprietorship. Commercial register entry in preparation. |
| Address | Strehlgasse 2, 8001 Zürich, Switzerland |
| Phone | +41 44 688 04 48 |
| [email protected] | |
| Availability | Monday to Friday, 09:00 to 18:00 |
| Working languages | English, German, French |
This page as of 5 August 2026. Changes are tracked here, not replaced silently.
Frequently asked
Common questions about this.
Founder of meit, in digital marketing since 2006. Forbes Agency Council, LinkedIn Top Voice. Reachable directly at [email protected] – no account team in between, Monday to Friday, 09:00 to 18:00.
Read on
How we measure, step by step, including the limits of the procedure.
What is included, what is not, and what expressly does not happen.
Definition, the distinction from search engine optimisation, and measurability.
