Benchmark · Measurement In short: for 30 days we measured which SEO and GEO agencies ChatGPT, Perplexity and Google AI Overview name in response to 15 typical German-language questions. This measures visibility, not the quality of the work. meit is a provider itself and scores low in this measurement. The figures are here anyway. Last updated 6 October 2026 · Measurement period 7 September to 6 October 2026Which agencies AI systems in Zurich name.
Disclosure
Who is measuring.
meit offers GEO and SEO itself and is therefore not neutral. That is why this page has no overall winner, no weighting and no judgement of quality. It lists only observed values with period and method.
If you think a value is wrong, write to kontakt@meit.ch. We check it and correct it with a date.
Method
How we measured.
- Period: 7 September to 6 October 2026, daily
- Systems: ChatGPT, Perplexity, Google AI Overview
- Location and language: Switzerland, German
- Scope: 15 questions, around 970 answers evaluated
- Tool: Finseo (tracking of AI answers)
- Visibility: share of answers in which the agency is named in the text or its website is cited as a source
- Position: average place among the brands named, 1 = named first
The 15 questions (asked in German, translated here):
- Who is the best SEO agency in Zurich?
- Which SEO agencies in Zurich work for mid-sized companies?
- SEO agency or freelancer for a Swiss SME?
- How do I find a reputable SEO agency in Switzerland?
- Which GEO agencies are there in Zurich?
- Which agencies offer Generative Engine Optimization in Switzerland?
- Which agency in Zurich does GEO and SEO together?
- Best agency for AI search optimization in Switzerland
- Which agency helps Swiss companies become visible in ChatGPT?
- Who offers AI visibility analyses in Switzerland?
- Who can measure AI visibility for Swiss B2B companies?
- How do I measure whether my company is recommended in ChatGPT?
- How do I get recommended in AI answers?
- Is GEO worth it for a Swiss company?
- Which agency in Switzerland advises on ChatGPT Ads?
Not listed are AI systems, search engines and directories that also appear in the answers, and names that cannot be assigned to a specific company.
Results
The results.
The 16 most visible agencies, plus meit. Sorted by visibility.
| Agency | Visibility | Named in text | Website cited | Avg. position | Questions where visible |
|---|---|---|---|---|---|
| SEOX | 50.0% | 39.3% | 43.4% | 4.2 | 12 of 15 |
| Frascati | 22.7% | 17.5% | 22.7% | 5.4 | 10 of 15 |
| ZUMO SEO | 20.7% | 14.9% | 15.3% | 4.4 | 10 of 15 |
| Hierarchy | 20.2% | 9.5% | 20.2% | 4.3 | 8 of 15 |
| Digital Leverage | 19.0% | 11.1% | 14.7% | 5.8 | 10 of 15 |
| DLM Digital | 18.3% | 9.9% | 18.1% | 8.5 | 9 of 15 |
| TechTown | 16.3% | 8.1% | 16.3% | 6.7 | 6 of 15 |
| Bombelli Analytics | 14.9% | 12.2% | 14.9% | 4.6 | 5 of 15 |
| Meili & Hess | 14.1% | 11.5% | 5.2% | 3.8 | 8 of 15 |
| Mr. SEO | 12.4% | 8.8% | 3.6% | 5.9 | 8 of 15 |
| MIK Group | 12.3% | 6.0% | 11.0% | 6.5 | 9 of 15 |
| C-Factor | 12.2% | 8.4% | 11.7% | 5.7 | 7 of 15 |
| ONELINE | 12.0% | 6.0% | 11.8% | 7.4 | 9 of 15 |
| Collective Agency | 11.5% | 7.7% | 11.2% | 3.3 | 5 of 15 |
| Ezy One | 11.1% | 7.1% | 9.5% | 5.8 | 7 of 15 |
| Nordfabrik | 10.9% | 7.5% | 8.6% | 4.1 | 7 of 15 |
| meit (publisher) | 4.0% | 3.2% | 4.0% | 5.0 | 6 of 15 |
Shares relative to all of the around 970 answers in the period. AI answers vary; the values are a snapshot.
Context
What the figures show.
One agency dominates
SEOX is visible in half of all answers and for 12 of the 15 questions. The other agencies mostly sit between 10 and 23 percent.
Sources decide
The most cited pages are agency websites and comparison articles such as lists of the “best agencies”. Those listed in such sources get named more often.
Systems differ
meit is named almost only by Perplexity, not by ChatGPT or Google AI Overview in this period. An overall figure hides such differences.
A mention is not quality
The measurement shows whom AI systems know and recommend. Whether an agency suits you is shown by references, method and a first conversation.
Frequently asked
Common questions about this.
Founder of meit, in digital marketing since 2006. Forbes Agency Council, LinkedIn Top Voice. Reach him directly at kontakt@meit.ch – no account team in between, Monday to Friday, 09:00 to 18:00 CET.