GEO & SEO Agency Zurich · for ambitious companies We change that. Measurably, calculated in francs, and you see every month exactly where you stand. We measure before we make an offer. (GEO stands for Generative Engine Optimization: making sure AI systems know you and recommend you. SEO does the same for Google.)ChatGPT, Claude and Google could be your best salespeople. Right now they are recommending your competitors.
Successful mandates for brands such as
What we do
We are a GEO and SEO agency based in Zurich.
Generative Engine Optimization makes sure AI systems know your company, describe it correctly and recommend it. It turns four things you could only leave to chance into something you can steer.
For B2B and industry as much as for e-commerce, brands and personal brands. Serving Swiss clients for over ten years, based in Zurich since 2023. We consult in English, German and French.
- Being named at allWhoever is missing from the answer does not exist for that customer. The first step is to be in the set of candidates.
- Communicating your strengths clearlyAI systems repeat what they find about you. We make services, figures and differences unambiguous enough to arrive intact.
- Shaping the narrativeWhat is said about you comes from third-party sources. We build that source base — earned, not bought.
- Counting as an authorityRecommendations go to whoever qualifies as a reliable source. We evidence your expertise where models can read it.
2006
in marketing, brand performance strategist since 2012.
10+
years in the Swiss market, with mandates across the DACH region.
5
awards and certifications, from Forbes to Google.
1
agency built and sold in 2023. Today based in Zurich.
The problem
Your customers no longer ask Google first.
They ask ChatGPT. And they do not get a list of ten links — they get a recommendation with three names.
-
01Question
Someone asks an AI system for advice.
searches -
02Retrieval
The system gathers sources.
reads -
03Weighting
Independent sources count far more.
selects -
04Answer
Three names, one recommendation.
Result
-
Make it readable
Structure, robots.txt and structured data, so you get read at all.
-
Build the source base
Evidence on third-party sites — earned and editorially justified, not bought.
-
Shape the narrative
What is said about you when you are not in the room.
And the bitter part
You will not even notice.
Whoever is missing from the AI answer does not get a rejection. They get nothing at all. No click, no enquiry, no line in your analytics.
12
questions a customer asks before buying.
11
of them go to an AI, not to you.
1
visit shows up on your site, right at the end.
0
clues about what happened in the other eleven.
The solution
GEO and SEO belong together. We do both.
Google still sends you customers, and AI systems increasingly do too. The same content decides both.
An agency based in Zurich. Mandates across Switzerland as well as in Germany and Austria. All services at a glance.
“Who does bathroom renovations at a fixed price?”
Your page is one of them
Visible in analytics, measurable, countable.
“Who does bathroom renovations at a fixed price?”
- Competitor A
- Competitor B
- Competitor C
Your company is not named
The buying decision still gets made.
You are recommended in both channels. Only the left one is measured — as long as nobody measures the right one.
Results
Organic visibility turned into revenue.
Five mandates, each with starting point, growth and time frame. More of them in the results.
Our method
The best training turns good salespeople into legends.
Performance GEO & SEO is demand generation aimed at demand and revenue. Not at rankings. That is why every step is trackable.
On request we also look after Google Ads, paid social and your remaining channels — because the same source base decides what your advertising budget is worth in the end.
- Taken from real customer enquiries
- Search terms with buying intent
- The question of credibility
Unchanged for the whole engagement.
- ChatGPT
- Claude
- Perplexity
- Google AI Overview
- Bing
30 core terms with buying intent.
- The wording of every answer
- Your sources, counted
- Positions in Google and Bing
- All of it as a table with timestamps
The raw data belongs to the client.
- From a Swiss IP
- No logged-in history
- Every answer checked by hand
- The same procedure each month
An unchanging procedure is what makes change measurable in the first place.
The difference
Others want to be listed. We want you to be the answer.
And already at the point where the customer cannot yet name the problem. A karaoke bar in Zurich, across three stages.
B2B industry
In procurement the same question is called due diligence.
Before a decision-maker contacts you, they have you checked. A promotional printing company, in Claude.
23 sources behind. That is the gap we measure — and close.
- Your own website
- Your social profiles
- Paid listings
- Your own press releases
Language models weight your own and paid sources far lower than evidence from third parties.
The buying journey
This is how it goes for your customers. Nine days, one click.
Day 1 · Problem
No category yet
We want to redo the bathroom in spring. What are we in for?
Day 3 · Category
Now the search term appears
One full-service provider or individual trades?
Day 9 · Checking
The name is on the table
Is this company trustworthy?
Day 9 · Contact
The only click
The last question is not typed. It is phoned in.
Your analytics shows a direct visitor with no origin. The decision had long been made.
In comparison
Other GEO agencies. And meit.
About meit
One person leading technology, marketing and narrative.
Whether an AI recommends you is decided by three things at once. In most agencies three departments handle them. Here they sit in one pair of hands — which saves everything that usually gets lost in translation.
Merag Shahzad has worked in marketing since 2006 and as a brand performance strategist since 2012. More than ten years in the Swiss market — early on for names such as The Dolder Grand and Swiza, and privately connected to Switzerland for just as long, through his Swiss family. He sold his Hamburg agency in 2023; meit has been based in Zurich ever since. Mandates in Switzerland, Germany and Austria, in English, German and French.
LinkedIn Top VoiceGetPress PR accreditationGoogle Zukunftswerkstatt
Why now
This window is closing.
Three reasons why the next few months are worth more than the two years after them.
The next step
Turn the AIs into your best salespeople now.
Where do you really stand today — and how many francs are sitting in GEO and SEO?
That is exactly what we answer before you spend a single rappen.
How it works: AI visibility check · Methodology
No sales call as a condition, no phone call you did not ask for, no sharing of your data.
