Home / Knowledge Knowledge Articles on generative engine optimisation, on how it differs from classic search engine optimisation, and on the question of how you measure visibility in AI answers at all. Every article with a date, sources and named responsibility.What we know is written down here.
Articles
Fundamentals and guides.
From the basics to how you measure, what it brings and whom to hire.
Fundamentals
The definition, how it differs from classic search engine optimisation, the three levers and how you tell whether it is working.
Distinction
Where the two overlap, where they do not, and why the separation is technically artificial but makes a commercial difference.
Procedure
How meit measures: prompt set, measurement conditions, metrics and the limits of the procedure, named openly.
Guide
How ChatGPT selects providers and six steps that make your company visible.
Measurement
Fixed questions, three metrics and an honest example from our own tracking.
Guide
When GEO pays off, when it does not, and how to estimate the benefit in Swiss francs.
Guide
Seven criteria, typical red flags and five questions for the first meeting.
Market overview
Which types of providers exist and which eight criteria matter when choosing.
Benchmark
30 days, 15 questions, around 970 answers: who is visible in ChatGPT, Perplexity and Google AI Overview.
Last updated 6 October 2026
Reference
Straight to the answer.
The pages where specific questions get answered specifically.
Fact sheet
Scope, measurement procedure, metrics, terms, commitments and explicit limits.
Read on
The best place to start.
How that shows up in the figures.
Who writes the articles.