Home / Knowledge Knowledge Articles on generative engine optimisation, on how it differs from classic search engine optimisation, and on the question of how you measure visibility in AI answers at all. Every article with a date, sources and named responsibility.What we know is written down here.
Articles
Fundamentals.
Where to start if you want to understand the subject from the ground up.
Fundamentals
The definition, how it differs from classic search engine optimisation, the three levers and how you tell whether it is working.
Distinction
Where the two overlap, where they do not, and why the separation is technically artificial but makes a commercial difference.
Procedure
How meit measures: prompt set, measurement conditions, metrics and the limits of the procedure, named openly.
Last updated 5 August 2026
Reference
Straight to the answer.
The pages where specific questions get answered specifically.
Fact sheet
Scope, measurement procedure, metrics, terms, commitments and explicit limits.
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The best place to start.
How that shows up in the figures.
Who writes the articles.
