General terms and conditions

Version of 3 August 2026

• 1. Scope
• 2. Services
• 3. Formation
• 4. Client’s cooperation
• 5. Fees
• 6. Term
• 7. Capacity
• 8. Limits of the service
• 9. Rights of use
• 10. Confidentiality
• 11. Data protection
• 12. Liability
• 13. Force majeure
• 14. Final provisions
• 15. Law & jurisdiction

These general terms and conditions apply to all contracts between meit, owner Merag Shahzad, Strehlgasse 2, 8001 Zürich, Switzerland, email [email protected] (“meit”) and the client. They are addressed exclusively to businesses, not to consumers.

Deviating terms of the client apply only if meit agrees to them in writing. Individual agreements in a quote or a mandate contract take precedence over these terms.

meit provides consulting, analysis and implementation services relating to the visibility of brands in generative AI systems and search engines. The specific scope follows from the quote or the mandate contract; the descriptions on this website are non-binding indications of the framework of the collaboration.

The first analysis is free of charge and without obligation. It creates no entitlement to a mandate and no advisory liability. Enquiries are generally answered within two working days. The client may use the results of the first analysis freely for internal purposes.

Mandates are delivered in stages that build on each other. Metrics, prompt set and reporting rhythm are set at the start and kept methodologically constant during the term, so results stay comparable. Reporting is monthly, generally by the fifth working day, including the underlying raw data.

A contract is formed when the client accepts a written quote from meit, in text form or by email. Unless stated otherwise, quotes are valid for thirty days. Verbal commitments require written confirmation.

The client provides, in good time, all information, content, approvals and access required to deliver the services, and names a contact person with authority to decide. The client ensures that it holds the necessary rights to the content provided and that the details about its business are correct.

Delays caused by missing cooperation extend agreed deadlines accordingly and do not justify any reduction of the fee.

All prices are in Swiss francs. The specific fee is set out in the quote and is based on scope, not on discounts.

Invoicing is monthly in advance unless agreed otherwise. Invoices are payable net within 30 days. In the event of late payment, meit is entitled, after a written reminder, to suspend services until payment is received; default interest of 5 per cent is reserved. Additional services commissioned outside the agreed scope are charged on a time and materials basis and disclosed in advance.

Third-party expenses, such as directories, tools or licences, are passed on only after prior agreement and at cost.

Mandates have a minimum term of six months; for the third stage it is twelve months. After the minimum term, the mandate can be terminated with one month’s notice to the end of the month. Termination requires text form.

The right to terminate for good cause is reserved for both parties. Services already delivered are owed in every case.

meit runs a maximum of eight mandates in parallel and generally takes on only one mandate per industry and region. Exclusivity beyond that practice exists only where expressly agreed.

AI systems and search engines are operated by third parties and changed continuously. meit has no influence over their output, evaluation logic or availability. A particular mention, placement, citation or level of revenue therefore cannot be guaranteed. Forecasts and model calculations rest on disclosed assumptions and are not a guarantee of a result.

meit owes the professional, careful delivery of the agreed services according to the recognised rules of the field, not a particular commercial outcome.

Once the agreed fee has been paid in full, the client receives an unrestricted, transferable right of use in the work results created for it, unlimited in time, territory and content. The results remain with the client after the collaboration ends.

Rights in methods, prompt sets, templates, analysis models and tools that meit has developed independently of the individual mandate remain with meit. The client may use them within its own operations but may not make them available to third parties or exploit them.

Both parties treat all non-public information of the other side as confidential, including beyond the end of the collaboration. A non-disclosure agreement is concluded in advance on request.

meit may name the client as a reference or use its logo only where the client has agreed in advance. Consent given can be withdrawn at any time with effect for the future.

Both parties comply with the applicable data protection rules, in particular the revised Swiss Data Protection Act and, where applicable, the GDPR. Details of the processing of personal data are set out in the privacy policy. Access to the client’s systems is used only to the extent necessary and returned or deleted after the mandate ends.

meit is liable without limitation for damage caused intentionally or by gross negligence. In cases of slight negligence, liability is limited to the amount the client paid for the mandate concerned in the twelve months before the event causing the damage. Liability for indirect damage, lost profit and data loss is excluded to the extent permitted by law. Liability for auxiliary persons follows the statutory provisions.

Events outside meit’s responsibility that significantly impede delivery — such as outages of essential third-party systems, official measures or prolonged network failures — release meit from its obligation to perform for their duration. Both parties inform each other without delay.

Changes to these terms are notified to the client at least thirty days in advance and are deemed approved if the client does not object before they take effect. Should a provision be invalid, the remainder of the contract stays valid; it is replaced by a provision that comes closest to its commercial purpose. meit may engage qualified third parties; responsibility towards the client remains with meit.

Swiss law applies exclusively, to the exclusion of the United Nations Convention on Contracts for the International Sale of Goods. The exclusive place of jurisdiction is Zurich, unless mandatory statutory jurisdiction applies.